Business 2.0 has written about Bob Parsons , a genius CEO who leads the hottest and number one internet domain company in the world — GoDaddy. I admire Bob for building and growing his company from scratch to where it is right now in a very short period of time. His company has overtaken stable and large corporations in the web domain marketplace with 17 million registered names which is more than twice their closes rival.
How did he do it?
Bob combines buzzing marketing strategies and unmatched customer service to grow his business. During the Super Bowl 2005 they hired porn actress Candice Michelle for an explosive media coverage which saw news sites, bloggers, etc. talk about him and his company. The customer service he provides is unmatched by creating a good relationship with the client through phone calls made by their customer rep to first-time customers. They also offer one of the cheapest domain registrations in the market which almost leaves them earning nothing from the registration process and instead generate their income from add-ons.
Secrets to success
Bob says there are four key things that help him succeed as an entrepreneur:
Get-and-stay-out of your comfort zone. Bob has a sense of humor by saying that people should get out of their comfort zone and forget about security since they are for cadavers.
When you’re ready to quit, you’re closer than you think.He mentions about a Chinese proverb saying the greatest temptation to quit is when you are about to succeed.
Anything that is not managed well deteriorate.Management is at the core of businesses and should not be taken for granted at all times.
Enjoy the ride.I agree it is about having a good time.
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[tags]Business, Bob, Parson, GoDaddy[/tags]
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