Mark Sandborn over at Yahoo hotjobs defined the DNA of personal brand — Dependability, Novelty, Attitude.
I agree with Mark that personal brand of good professional reputation is key to success. He contends that a lot of people don’t spend time to nurture their brand.
In my own explanation based from Mark’s definition, DNA means:
Dependability – you should be consistent in delivering what is expected from you. Consistency would make people identify you as a key person to start and finish the job well whatever the difficulties are.
Novelty – what makes you stand-out from the rest of the group. This pertain to the person’s area of expertise.
Attitude – this is the aura and the person’s own public relations medium. Attitude is what represents you together with your dependability and novelty traits.
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People get absorbed in work and before they realize their current situation…