DNA of Your Personal Brand

Mark Sandborn over at Yahoo hotjobs defined the DNA of personal brand — Dependability, Novelty, Attitude.
I agree with Mark that personal brand of good professional reputation is key to success. He contends that a lot of people don’t spend time to nurture their brand.

In my own explanation based from Mark’s definition, DNA means:
Dependability – you should be consistent in delivering what is expected from you. Consistency would make people identify you as a key person to start and finish the job well whatever the difficulties are.
Novelty – what makes you stand-out from the rest of the group. This pertain to the person’s area of expertise.
Attitude – this is the aura and the person’s own public relations medium. Attitude is what represents you together with your dependability and novelty traits.
Continue reading here.
[tags]Personal, Development[/tags]

Leave a Reply

Your email address will not be published.

Default thumbnail
Previous Story

What is a Secure Password in Today's Settings?

Default thumbnail
Next Story

Marks & Spencer's CEO Stuart Rose is Britain's Most Admired Businessman

Latest from Uncategorized

What is Stress?

Stress has a number of meanings, and as defined, it could be any of the following